Method® is a fairly new name on the cleaning supplies scene, but everyone already seems to know the brand. Custom shaped clear containers filled with bright fluids and a simple Avenir® label — it all says: clean.

Target® asked Landor Associates® to refresh their store brand, which was moving to a more premium price point. The French country theme hearkens back to an era of traditional quality without feeling old and stale. Fonts include Sackers Gothic™, the Font Bureau’s Eagle™, FF DIN®, and the delightful Coquette™.

The sheer quantity of pet supplies is staggering. Every dog or cat’s need can now be met by some bobble or biscuit. Not surprisingly, it’s another Target brand that presents their variety of offerings in the clearest, most appealing way. Pet Essentials makes use of Emigre’s very distinctive Eidetic Neo™ accompanied by FF DIN®.

The designers of these gift-wrapping goods nod subtly to the Queen of Party Planning with a script that was used for a Martha Stewart® magazine: MeMimas™. The alternate versions of the font include more typographic caps. Tarzana™ and Baskerville™ round out the package.

Michael Graves is now a household name in house wares — but the man was famous first for his architecture. So it’s fitting that the fonts used on his labels are so architectural. ITC Avant Garde Gothic™ — a typeface of very geometric rounds and straights — was set in all-lowercase to keep things looking contemporary. For the logo, Minneapolis studio Designguys® modified the classic Futura™ just enough to make it look like something entirely new.

This series of soaps and salves brings to mind the wares of an antique apocathary. The designers used the old world pen of Voluta Script™ to give the herbal remedies a handcrafted appearance. Leafy flourishes and ITC Giovanni™ complete the look.