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Unlike standard FontShop newsletters, we send Industry Focus updates to a select group of professionals in each field and they’re not yet found on our website or anywhere else. Another exclusive: get 15% off any purchase until Dec. 31, 2008 with the code PACK1.
Industry Focus: Packaging Design
     

Welcome to the first edition of a special newsletter series dedicated to the design of packages, labels, boxes, and bottles. In these periodic updates we’ll compile our coverage of noteworthy packaging and handpick fonts that will help a product stand out on the store shelf.

Each Industry Focus is unique and speaks directly to a specific area of design. If you would like to receive other editions of the Industry Focus, update your Professional Profile.

  
Features on Packaging
   Fonts for Food

In Use: Tasty Type
FontShop takes a trip to the supermarket in search of palatable packaging. Among the aisles cluttered with superfluous drop shadows and chaotic typography, it was easy to spot the beautiful boxes.

    Packaging Fonts

In Use: More Packaging Fonts
We continue our quest to celebrate the type seen in real life by showcasing another set of well designed boxes and bags, identifying the fonts along the way.

   Pillowy Scripts

Pillowy Soft Scripts
While prowling the grocery store for our feature on food fonts, we encountered a legion of labels adorned with soft, yet lively handwritten scripts.

  
   Avant Garde Alternate for Stanley Kubrick Archives

ITC Avant Garde Gothic is Back
Ever since it reappeared in digital form over three years ago, ITC Avant Garde’s alternates and ligatures continue to be put to heavy use in music packaging, posters, book covers, and magazine design. Now the fonts are available in different versions from two foundries. Learn about the pros and cons of each.

    Neo in Use

Neo Tech for Drobo
The Drobo storage device that is sweeping the tech community gets a fitting sense of modernity from a clean minimalist typeface.

   
Packaging Typefaces
   Louisiana

Louisiana OpenType
A perky handwriting font fit for organic food labels or boutique store tags and signage.

    Chocolate

Chocolate OpenType
Energetic brush strokes and variable glyphs fool folks into thinking every label was lovelingly hand lettered.

  
   Neo

Neo Sans & Neo Tech OpenType
After performing for companies like Intel and Technorati, Neo has become the ultimate type family for representing the new high tech.

    Foco

Foco OpenType
A humanist sans serif structure coupled with curved terminals lets Foco work for a home furnishing brand or on a bag of marshmallows.

   
   Deviata

Deviata OpenType
With restrained embellishment and striking ligatures ARS Deviata could announce a grand occasion or label a unique wine.

    Anisette

Anisette
Relive the art deco era with stylized and majestic caps from type designer Jean-François Porchez.

   
   Caligrafia de Bula

Caligrafía de Bula OpenType
Portugal’s Mario Feliciano plumbed the depths of decorative, historical type and came up with a leafy, floral design like no other.

    Tartine

FF Tartine OpenType
3 weights and alts now available in OpenType. FF Tartine behaves well at both casual and formal occasions, adding life to any label. Logos practically paint themselves.

   
  

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Fonts used in title graphic: Designal & FF Unit.

   
  

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