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Type Trends 2010

     

Our last missive covered the most successful fonts of 2009. Now it’s time to take a look at the year ahead. While no one can predict what will be a hit, we can make some educated guesses based on the latest shifts in style. Here’s what we see taking pages and screens by storm in 2010. Beat the curve and be among the first to put these trendsetters to use.

  
FF Yoga In Use
FF Yoga Sample

FF Yoga

This serif/sans combo has all the right ingredients to become a workhorse family for the new decade of design. It draws from the familiar traditions of French (Garalde) and British (Gill) stalwarts, but steps forward confidently with a swing and soul that is typically Xavier Dupré. FF Yoga will lend a progressive credibility to magazine and newspaper design in 2010 and the family will expand with new cuts for display use.

  
Tempera

Tempera Rose & Tempera Biblio

Despite its narrow stature, Tempera is handsome and readable, allowing more text to fit in today’s shrinking page sizes without sacrificing comprehension. A type system with unusual versatility, Tempera not only shares common proportions across the family, it also includes book styles available in three levels of weight (A, B, C). Tempera Sans, the non-rounded brother of Tempera Rose, will be available soon. Designer Nikola Djurek is acclaimed by the critics but largely unknown to the public. Look for 2010 to be his breakout year.

  
Dobra

Dobra & Dobra Slab

Dino dos Santos has a knack for delivering new typefaces that hit a nerve with contemporary designers. Dobra is no different. Not only is it stylistically current, this family is extensive (5 weights + italics), professional (small caps, full figure sets), and affordable.

  
Adelle In Use
Adelle Sample

Adelle

Square serifs have gained favor in recent months and we expect that trend to continue. 2010 will be the year of the slab. Particularly popular are unbracketed slab serifs with humanist and grotesque forms. Adelle capitalizes on both these categories with a sturdy shape that is entirely new and very pleasing to the eye.

  
Parry

ParryFontShop Exclusive

If it was at all possible to bring the 19th century Clarendon-style slab into the modern age you would count on the foward-thinking OurType foundry to do it. Designed in 2007, Parry isn’t brand new, but it’s definitely picking up steam. We think it looks wonderfully at home in a variety of contexts, classic or contemporary.

  
Superla In Use
Superla Sample

PTL Superla

Designed behind the Berlin Wall for the state-run foundry Typoart, Superla is a geometric sans seen by few outside the Iron Curtain. Until now. Primetype’s Ole Schäfer worked directly with Typoart veteran Karl-Heinz Lange to digitize this family along with Minimala and Publicala. Those who are fatigued with Futura will find new life in PTL Superla, a large family full of surprises despite its simple geometric basis.

  
Meadow

Meadow

  
Alright

Alright Sans

  
Premiera In Use
Premiera Sample

Premiéra

The most obvious new trend in text typefaces is a move away from the anemic, fragile forms so common with hasty digitizations of classic metal type and towards something meatier. Premiéra is the kind of book face that holds its own at any size or under any circumstance, yet does so with grace. If you’re designing a book, magazine, or annual report in 2010 you would do well to set your copy in Thomas Gabriel’s well-tested type.

  
Novel

NovelFontShop Exclusive

  
Lirico

LiricoFontShop Exclusive

  
Generell In Use
Generell Sample

GenerellFontShop Exclusive

Generell is a prototypical Gestalten release, embracing the banality of everyday design yet spinning something dynamic and new. The aesthetic of the typewriter, both the machine and its marks, is increasingly in vogue. Mika Mischler infused those famililar, generic typewriter forms with a subtle flow between letters. The result is interesting wordshapes for logos, headlines, or brief text.

  
Sansarah

Sansarah

  
Bisque

BisqueFontShop Exclusive

  
New Feature
 
FS Gallery
 
     

Specimens are nice, but when selecting type it’s often more useful to do a reality check.

Now each font on FontShop.com has a Gallery tab where you’ll find expanded sample graphics and examples of the type in use in the real world. See what designers all over the globe are doing with the fonts and make an informed decision.

FS Gallery

We’re rapidly filling these Galleries with new images and soon FontShop visitors will have the opportunity to submit their own examples. You can find the most recent samples on our new Gallery page. We hope you’ll find it source of inspiration for the new year.

  
Freight Micro
  

Freight Micro

  
   FF Dot Matrix

FF Dot Matrix

   Nobel

Nobel

   Carousel

Carousel

  
   Caslon Graphique

Caslon Graphique

   Mrs. Eaves

Mrs. Eaves

  
 
  

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Bestsellers 
A few of FontShop’s most popular products. See more »

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Sansa

Sansa
FontShop Exclusive
by OurType

  Display
Verveine

Verveine
FontShop Exclusive
by Dalton Maag

  Book
FontBook

FontBook
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Fonts used in title graphic: Tempera Biblio & Adelle.

  

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