Masthead
       
FF Franziska
       
 
 
 
 
 
 
Type is a crucial element in the branding of a newspaper. It defines the atmosphere of the publication, its visual style. It can make the text sound a tad more authoritative, a little friendlier, a smidgen more serious. And if the newspaper is set in one single type family for the entire typographic palette from headlines to the small print, the type effectively becomes its voice. Even before it was released under the FontFont banner, Hamburg-based information designers Christian Hruschka and Stefan Semrau used Jakob Runge’s Franziska for the new Bündner Tagblatt. The modern, fresh layout won the European Newspaper Award 2013 in the category of Typography.
 
 
 
FFs in Use
 
FF Max Pro
       
 
 
FF Max Pro
 
 
 
Every day thousands of customers in 14 European countries see FF Max when they receive a package from Zalando. The multinational e-commerce company uses the Danish sans serif for its logo, prominently featured on their packaging. Created in 2008 by Robert Gentz and David Schneider in Germany, Zalando initially specialized in the sale of footwear but has since grown to encompass other areas of fashion, lifestyle and sports. The rounded, squarish sans serif forms imbue the company’s image and communication with a friendly yet solid and trustworthy atmosphere, a perfect combo for an online retailer.
 
 
FFs in Use
 
FF Mister K Splendid
       
 
 
Mister K Splendid
 
 
 
Peter Mendelsund is a book cover designer at Alfred A Knopf in New York and the art director of Knopf imprint, Pantheon. When creating a new look for a series of Kafka paperbacks, he radically broke away from the bleak, dark coloring and unsettling imagery traditionally associated with the author. The unusually colorful covers use the eye motif in various combinations. The stylized artwork with flat colors is paired with the wonderfully versatile script FF Mister K, itself based on Kafka's own handwriting.
 
 
FFs in Use
       
 
 
FF UI Icons
HWT Artz
       
 
 
HWT Artz
FFs In Use
 
FF Milo In Use
  FF Milo used by Elektro Bike  
 
FF Info In Use
  FF Info used in Baader Poesie  
 
FF Dora In Use
  FF Dora used in Gewone Letters. This work received a bronze award in Self-Initiated Projects in the European Design Awards  
 
FF Ernestine In Use
  FF Ernestine used in Venco candy packaging  
 
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