New foundry Cruz Fonts featuring
Cantina, Cruz Swinger and Cruz Stencil New designs Desire and Carisma Gothic
Promotions Brownstone and Brownstone Slab 30% off, and discounts on fonts from Latinotype, Mostardesign Studio, MvB Fonts and Type-Ø-Tones
Cruz Fonts are from the hand of American designer Ray Cruz. This graphic artist, consultant and custom lettering designer has been diversifying his skills for over three decades. He’s worked with advertising agencies, publishers, package design firms, branding firms, and corporate clients. Ray has received over 30 graphic and type design awards from TDC, AIGA, ADC and other art associations. Designing new and custom typefaces is his favorite endeavor. His type styles are mostly display faces; many have been published as exclusives by Agfa/Monotype, Bitstream, Phil’s Fonts and GarageFonts. They are also available from his own foundry, Cruz Fonts.
Named after the Spanish word for “bar”, the semi-serif Cantina would feel right at home on the sign of a welcoming pub or homey restaurant. Its narrow features make it a space-saving, economic display face. Missing serifs on the lower left and upper right allow for a tighter fit, as the characters reach into each other almost like a zipper. Rounded serifs, slightly flaring thin strokes on the capitals, and discreet gaps where strokes and curves usually connect give it a friendly appearance.
This poster-ready display face explores the heavy, romantic letter with broad, tightly drawn brush strokes and bridges instead of hairlines. As with all Cruz Fonts, it covers basic Latin with the most common members of the Latin accented range.
Cruz Swinger carries a loaded brush at all times. Its blobby letterforms roll with the rhythm of its expressive, experimental roots. The patently 70s rock and roll face works well at moderate display sizes but will need a personal touch (a bit of careful tightening) set big.
Desire is built on a standard Poster Bodoni frame with hundreds of flourished alternates and a sign-painterly, Victorian stagecoach aesthetic. This strong, presentational face is especially fitting for logos. (Think Americana, industry, or the outdoors.)
Carisma Gothic, a new, low-contrast variant of the Carisma Family, works successfully as a sophisticated, relaxed geometric. Its accommodating fit makes it a versatile setter, working at large text sizes all the way up to display. Carisma comes in four weights from Light to Bold.