We should talk more often. It's true we’ve all been occupied — while you’re hard at work drawing letters, kerning pairs, and forming families, we’ve been busy promoting your fonts and building a better website for browsing and buying type. But let’s take a moment to touch base. Time to let you in on what we're up to, and offer a channel for more frequent communication. We’ve been thinking about new ways to work better together and we'd like to hear from you too.

Tips for Improving Font Sales

Earlier this year we launched the FontShop.com Gallery. Now each font on the site has a Gallery tab dedicated to specimens and images of the fonts in use. Later we added the ability for anyone to submit their own images to the Gallery. Images are sent to our staff for approval and we publish the best submissions daily. We strongly encourage foundries to do the same. Just add the bookmarklet to your browser and click it when you are on a page with appropriate GIFs, PNGs, or JPGs.

Adding Gallery images to your fonts is one of the best ways to draw attention and demonstrate the value of your products. The latest submissions are also displayed on our very popular Gallery page, directing visitors to your fonts.

New Concepts Cooking in our Kitchen

We’re exploring new ways to represent vendors on FontShop.com and we’d love to get your input on the direction we should be heading. If you had your own page on the site to represent your foundry what would you put there? Social media connections such as your Twitter, Flickr, or an RSS feed? How about the ability to publish short news entries or highlight a featured typeface of your choice? If your page had an administration interface from which you could make changes to all this content, would you use it? How often?

We want to do more to showcase the personality of each foundry while maintaining the FontShop brand that our customers know and trust. You can help us make it happen.

Product Success Stories

Our Bestsellers page makes it pretty clear which fonts are flying off the FontShop shelves. Let's take a look at a couple of chart-toppers and uncover some of the keys to their success.

• Suomi Hand Script — We launched Suomi Hand Script in January and it climbed to the top of the list within a few weeks.
• Alwyn New and Mic 32 New — Chris Dickinson’s contemporary sans serifs have long been available in a previous version from other resellers. The updated and enhanced releases were launched on FontShop in 2008 and have held a spot in the Top 50 ever since.
• SangBleu — B&P has done well at FontShop since choosing us as their sole retailer, but SangBleu caught the attention of magazine designers, giving this titling face a popularity usually reserved for sans serifs and scripts.

These well-made typefaces sell themselves. But because they are FontShop Exclusives we were able to give them some extra promotion on our homepage, in Staff Picks, and in newsletters. We also plug Exclusives in venues outside of FontShop.com by developing specific content for the FontFeed and on social media sites like Flickr, Facebook, Twitter, and Tumblr. Our followers are loyal, the word spreads quickly, and the results are clear.

FontShop Exclusives are products that are resold worldwide only by the FontShop network. If you are interested in releasing upcoming or existing fonts as Exclusives, please let us know. Not every typeface is appropriate for the designation, but we may be able to work with you to develop something that is.

Yours,

QUICK POLL

How do you prefer to send us new fonts and updates?
As always, Ugla is your contact for submitting font data and new releases. Some vendors send them as soon as they are complete, while others need a reminder. Which camp are you in? Click one:

Have something else to say? We welcome your feedback.

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