Avant Garde Gothic Alternates Are Back

ITC Avant Garde Gothic’s alts are a trademark of ’60s and ’70s design, but have seen a huge resurgence of late. Maligned by some, sought by many, Herb Lubalin’s logo-turned-typeface has become a go-to font for hipsters and fashion mags the world over. Thanks to our partner, Elsner+Flake, The Avant Garde ligs and alts are now back in digital form. Now you too can combine ‘P’ and ‘R’ in a most unnatural way. Yum.
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