The Fonts of Christian Schwartz

Our first newsletter in a new series of Designer Spotlights features the extraordinary work of type designer Christian Schwartz. Newsletter subscribers received it in their email box last week. Jealous? Don’t be. Just drop us a line to get on the list.

Tip: Photorealistic Perspective

Sometimes, flat just doesn’t cut it, and we need to find other, more attractive ways to present designs to our customers. One technique I’ve been using recently works remarkably well for text, logos and other vector artwork. It consists of taking a virtual photograph of the work by combining Adobe Illustrator and Photoshop filters. The dramatic end result can’t be distinguished from a real photograph.

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In Use: ITC Tiffany for Bloom

In the last few weeks we covered the typography of food packaging, Target® stores, and personal care products. Here’s one that didn’t get in those newsletters.
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Pillowy Soft Script Fonts

We end our three-part newsletter series on packaging design with a look at the scripts so commonly seen at the supermarket and drugstore. This edition features a list of fonts that effectively emulate the hand drawn lettering that appears on dryer sheets, paper towels, and hand soap.

If they somehow slipped into your junk box or trash (for shame!) here are links to the web versions of the FontShop Newsletters featuring the fonts of package design:

• Tasty Type - Fonts on food packages
• Design Outside the Box - More packages, featuring Target® brands
• Pillowy Soft Scripts - Fonts that emulate the hand lettering of product logos

In Use: More Packaging Fonts

Part two in our series on the typography of packaging is the result of a trip to Target®. Several of the boxes we picked from the shelves happened to be Target brands, and we’re not surprised — the chain is setting new standards for both product design and the overall experience of retail shopping. Also featured in this issue of the newsletter are Gardener’s Therapies™ and Method®, two very different but equally appealing approaches to package design.

See also: Fonts on Food