The inventiveness of the promotion for the hit television series “Dexter” is up to par with the overall quality of the series. The most striking part of the recent campaign is a slew of print advertisements made to look like mock covers of popular magazines. It was created by Red Group, an internal creative unit at Showtime, and the Initiative unit of the Interpublic Group of Companies, the Showtime media agency.

Is all caps setting really so poorly readable that one can’t use it in headlines of let’s say maximum three lines, or is the unfavourable effect negligible?

As we’re collaborating with multiple authors on the FontFeed, we compiled a list of guidelines for ourselves and guest contributors. One of our concerns is […]

Some of you digital age kids ;) may not recognize what the images in our introductory post are, so maybe there’s some ’splaining to do. […]

We love OpenType. It’s not just the latest font technology, but also the most advanced, poised to replace the old TrueType and PostScript formats. This […]

Numerals (or figures) can take various forms. The figure style you choose ought to be appropriate to the project you are working on. Readability is […]

The OpenType format offers typographers more glyphs, and (sometimes) more confusion. As the FontFont library is converted to OpenType, premium fonts are continually released with […]

Sometimes, flat just doesn’t cut it, and we need to find other, more attractive ways to present designs to our customers. One technique I’ve been […]