We live for type. The FontFeed is an inspirational journal of typography tips, recommended fonts, and bits of design from around the web that caught our typographic eye.
June 9, 2006 | In Type in Use
In Use: Helvetica for Kartell
Here’s something from the Typographic Happenstance Department. Kartell uses a typeface as crisp and clean as their ultra modern furniture: Helvetica.
But earlier this month, San Francisco designer/photographer Graham Hicks caught the Kartell logo in a rougher state:
“After a quick visit to Stout Books to pick up a little book I noticed the Kartell furniture store up the street was being repainted. The huge Helvetica logo had been masked off with orange tape making some interesting shapes.”
By Stephen Coles | link | | 
June 12th, 2006 at 10:27 am
The logo just makes me think of Knoll.
June 17th, 2006 at 2:06 am
That looks more like a crude version of Helvetica Bold Outline, which sends off a different visual effect than regular Helvetica, IMHO. The Outline face doesn’t look quite the same as putting a stroke around the letters in Illustrator, but it’s a lot more refined. I’m not sure what was done in the process, but it’s neat!
Nice photo. I love to see work in progress.
June 21st, 2006 at 4:19 pm
I realize that the orange is the tape. I wonder how pristine it is. Pretty impressive to be able to tape off such a crisp design. Guess that is why it is called a craft art.
August 9th, 2006 at 11:37 pm
I wonder what their reason is for taking the long and tedious, old-school sign writing route - why not just paint the wall and then paste a precicely cut vinyl transfer over that?
April 14th, 2008 at 9:54 am
Vinyl at that size on a rough wall will not last very long. I am also glad that somebody still actually paints in wall.
See the finished piece over on my blog:
http://www.spiekermann.com/mten