Overused typefaces can lose their impact, especially in branding, advertising, and package design where originality is important. Here we recommend fonts that are less common but just as serviceable as old standbys like Helvetica, Futura and even Comic Sans.
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 Founded by Erik Spiekermann and Neville Brody in 1989, FontShop is the original independent retailer of digital type. We offer more than 100,000 fonts from dozens of expert-selected foundries, including our house brand: FontFont.
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