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Best for desktop publishing and is the most full-featured font format (although OT-savvy apps such as InDesign are required to access advanced typographic control).

Created for use with Microsoft Office.

Optimized for use exclusively on web pages. Self-hosted or hosted through Typekit, these fonts are perpetually licensed based on the number of pageviews per month for all sites in an organization using the font.

For embedding into mobile apps, eBooks, games, editable PDFs, embedded applications, and more. Unlimited usage for the duration of the licensing term.

Optima Alternatives

A FontList

Curated by
FontShop Staff

Filed in
Alternatives to Common Fonts
Overused typefaces can lose their impact, especially in branding, advertising, and package design where originality is important. Here are some less common humanist sans serifs in the style of Optima by Hermann Zapf. Some offer more weights, styles, and lowercase characters for greater versatility than the old standby.
Text color
Background color
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