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OpenType:
Best for desktop publishing and is the most full-featured font format (although OT-savvy apps such as InDesign are required to access advanced typographic control).

Office:
Created for use with Microsoft Office.

Web:
Optimized for use exclusively on web pages. Self-hosted or hosted through Typekit, these fonts are perpetually licensed based on the number of pageviews per month for all sites in an organization using the font.

App+:
For embedding into mobile apps, eBooks, games, editable PDFs, embedded applications, and more. Unlimited usage for the duration of the licensing term.

Trade/News/Franklin Gothic Alternatives

A FontList

Curated by
FontShop Staff

Filed in
Alternatives to Common Fonts
Overused typefaces can lose their impact, especially in branding, advertising, and package design where originality is important. Here are some quality Anglo-American gothic sans serifs that follow in the great tradition of Franklin, News & Trade Gothic. Some offer more weights, styles, and alternate glyphs for greater versatility than the old standby.
 
Text color
Background color
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