Need help choosing?
Best for desktop publishing and is the most full-featured font format (although OT-savvy apps such as InDesign are required to access advanced typographic control).
Created for use with Microsoft Office.
Optimized for use exclusively on web pages. Self-hosted or hosted through Typekit, these fonts are perpetually licensed based on the number of pageviews per month for all sites in an organization using the font.
For embedding into mobile apps, eBooks, games, editable PDFs, embedded applications, and more. Unlimited usage for the duration of the licensing term.
In an effort to get noticed, a lot of folks turn to the most obvious item in their font menu: Impact™. In concept, it plays the role well. It is heavy and condensed, yet still legible, with short descenders that enable the user to stack headlines big and tight. The problem: overuse. No matter how loud it looks, a typeface can only shout so many times before it loses its voice.
Fortunately, when a powerful vehicle is needed to carry an important message, there are plenty of capable, but less obvious typefaces for the job. Have a look at our Extra Bold newsletter and see more heavy duty headline options in the list below.
See also Extra Light Fonts »