Type is an expression of your brand. Like colors, images, and other design elements, a typeface conveys your core brand attributes. The way your words look on your brochure, screen, package, or product can influence your customers′ perceptions and leave a lasting impression. Every letter can distinguish your brand. That′s why choosing the right typeface is critical.
Fonts are more than just styles chosen from a drop down menu however. Fonts are software—they need proper licensing, distribution, and management. By paying attention to these matters, you can make sure your fonts are working for you - and not against you. The benefits are myriad: a streamlined workflow, a strong cohesive brand identity, and fewer headaches all around.
FontShop can assist design firms and in-house marketing departments with corporate identity implementation. Be it simple modification of existing typefaces, a bespoke design, or customized families of select weights, FontShop can create specific corporate requirements. Special multi-user or corporate licenses can be provided to help maintain your corporate typographic standards.
Pricing is available on a project-specific basis for the following services:
Give us your specs and we′ll sort out a price double-quick. Contact FontShop′s corporate font team for more information.
Our corporate services brochure provides an overview of the many considerations for a well-grounded corporate typography program:
contact us for a free copy.