b+p swisstypefaces is a foundry that makes Swiss typefaces. Traditional? Only on our own terms. Swiss? If we say so.
Of course, the reigns of tradition don’t come free. We took them piece by piece: hours in archives, models discovered and heroes destroyed. We learned to see in the past what speaks to the present; we learned to take without reverence and to impose our will. As the field of typography has diversified, we have stayed true to the vision of Swiss type that we developed. Conquering tradition gave us the skills and courage to experiment.
We run our type foundry according to the same basic principle. A secure base of experience gives us the liberty to invent and to change; to understand trends as we modify them to suit ourselves and our customers. In addition to the typefaces we sell, we offer a bespoke type service for individual clients. We put in the time to truly understand our clients’ needs, then combine what we’ve learned from them with our own expertise. Feel free to browse the ‘Type service’ section to judge the results of our collaborations. We are grateful to our clients for inspiring a real diversity of solutions, and hope to continue to widen our scope.
