How FF Hertz came into being, why it looks the way it does, and how it got its name.
Brace started with the popular sans Trim and found through the process of “adding serifs” not merely a sibling, but something altogether different.
Caravel lands somewhere in between Monotype’s Grotesque™ and Fred Smeijers’ Ludwig; not so wild in its lighter weights, but as it progresses toward bold it seems capable of being talked into it.
Cradley is Jason Castle’s own titling Caslon. A gracefully mannered uppercase, the face is suited to editorial, poster, and packaging work.
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