As I mentioned in a previous article on space saving fonts — with long texts you quickly begin to see how the choice of typeface is not only aesthetic or stylistic in nature, but also one of function. A piece designed to offer a comfortable reading experience must take into account type size, overall page count (a quite large or heavy book would not be very comfortable), and clearly the proportional relationship between these two.
Aside from its compact fit and warm texture, FF Milo Serif’s pronounced apertures and generous x-height help it appear larger than other typefaces set at the same size. This symmetry of comfort and economy lands explicit mention, “11 pt Milo font,” in each bible’s product description page. The inclusion has caused other bible publishers to take note of the typeface as well. Schuyler’s Quentel series includes the NASB (New American Standard Bible) and ESV (English Standard Version), with plans to release an NKJV (New King James Version) near the end of the year, and finally the King James Version at some point in 2016. Here’s more on the design process from 2K/Denmark.
Trademark attribution notice FF and Milo are trademarks of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. All other trademarks are property of their respective owners.