It’s been a busy and productive winter at FontFont. Now with the daylight hours restored and the trees in bloom, our type designers and technicians emerge from behind their sketch pads and computers with the first fruits of the season, a new versatile branding typeface from Aad van Dommelen called simply FF Aad™, the new casual connected script family FF Eggo™, and extensions to the popular FF Mark®, FF Yoga®, and FF Yoga Sans® font families.
The terminals end horizontally, making the negative shape in between letters more open and simple than usual, resulting in clean and easy-to-read words.
A spare and nearly spurless sans, FF Aad creates a forward-facing feel with an intense texture. A capable text face in its interior weights and made for larger work at its extremes, FF Aad comes prepared to make a strong statement in branding applications large and small. Learn more about FF Aad and try it here.
The family consists of five weights including genuine italics with a distinctive y. Its neutral but elegant appearance makes it ideal for many applications, in particular corporate use.
FF Eggo came from a request for a script font with multiple weights. Rather than just the classic calligraphy styles, thus allowing the script to have multiple and flexible uses.
Łukasz Dziedzic builds flexibility and range into everything he touches. His large type families FF Clan®, FF Good®, and FF More® certainly attest to this. So when asked by a friend and grocer for something scripty to use in his store, this casual, loose calligraphic script that is FF Eggo was brought into existence, all five weights and ten styles of it including a real rarity for script … italics. Learn more about FF Eggo and try it here.
Unique characteristics of the font include italics (a real rarity in script form), a thin style reminiscent of a pen or a thin marker, whilst the bolder styles could have been done with a brush or market. However, whilst it takes a step away from a traditional script its uppercase works well both alone and mixed with lowercase characters.
The loud and proud FF Mark Ultra weight is ideal for perfect for display settings giving maximum impact in big sizes.
This typeface goes to eleven. Adding the final style, Ultra, to FF Mark required drawing the weight from scratch, since under such extreme conditions a completely different set of solutions is required. Packing serious punch, Ultra achieves maximum density while remaining part of the family. Learn more about FF Mark and try it here.
Whilst it is based on the characteristics of FF Mark, the new weight FF Mark Ultra required specific designing. When drawing such extreme weights totally different design solutions are required which meant that the new weight has been created independently but retaining references to the original. Thanks to this new addition the FF Mark family the weight spectrum from hairline to the maximum possible, without loosing character.
The new members give a fresh look to the family creating further more interesting opportunities for use building on its primary suggested use for book work.
“To be really versatile—a type family has to span a wide range of weights,” FF Yoga designer Xavier Dupré explained in a recent correspondence interview. In sans and serif, the now superfamily builds on the previous versions made primarily for book work, adding Hairline, Thin, Light, and Medium weights. Learn more about the FF Yoga superfamily here.
FF Yoga designer Xavier Dupré has taken the popular sans and serif typeface and turned it into quite the superfamily with the addition of Hairline, Thin, Light and Medium weights.
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