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Type Through The Era's

Welcome to Victorian meets Mid-Century Modern! Our promotion of two distinctive – and wildly different typestyle.


Many of the typefaces in the Victorian era were influenced by hand-lettering – especially, by the covers of sheet music. These were very elaborate designs created to entice buyers. Printers requested similar designs as fonts of type because hand-lettering was expensive and limited to just one cover.


Much of the world was at war during a big portion of the mid-century years, and most typesetting machine manufactures were making munitions – rather than fonts. A renaissance in advertising, however, followed the war, creating a demand for new fonts. It was a time of simple, straightforward and unadorned designs.

Elaborate designs making big statements

Victorian typefaces are not shy or subtle. They make big statements. They also make excellent pairings with just about any mid-century typeface. Their over-the-top flamboyance, ornate decoration and delicate details provide the perfect counterpoint to the clean lines, streamlined forms and simple shapes of mid-century typefaces like FF Balance™ and Mid Century Sans.

Victorian typeface, generally, have some trade-offs in communication power, at the expense of establishing a distinctive look and feel. If used at large sizes, however, they are powerful attention-getters and mood-setters. Victorian typefaces also thrive when set in bold, vibrant colors.

Victorian typefaces are used to entice readers into text copy, create a mood or feeling, or shout information. Because they stand-out and have big personalities, Victorian typefaces are powerful performers – where they are appropriate.

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Simple, straightforward and unadorned designs

Mid-century typefaces are generally at home in a wide range of sizes, and comfortable in everything from large signage, content for mobile apps and product manuals. The lightest and boldest weights create inviting banners and headings, while the midrange designs are perfect for navigational links, sub heads and blocks of copy. Used together, they build brand and hierarchy.

Most mid-century typefaces are easy to read in long blocks of copy. Generally, they don’t call much attention to themselves and have character shapes and proportions that make for quick comprehension.

Note: Clickthrough to the see the font family package discount on the buy page.




*While Victorian and mid-century typeface designs are about as different as “chalk and cheese,” they can work together remarkably well. They are also powerful and versatile communication tools, in their own right. Every designer’s typographic tool box should have a selection of both styles.

Note: Clickthrough to the see the font family package discount on the buy page.

Thank you for stopping by to browse through our collection. We look forward to your next visit.*

Aspira is a trademark of Durotype. Balance, Neuzeit S, ITC Golden Type, Electra, Kismet, Wakerobin are a trademark of Monotype GmbH and may be registered in certain jurisdictions. Algerian Condensed, Victorian are a trademark of Monotype ITC Inc. and may be registered in certain jurisdictions. Trade Gothic, Optima nova, Times New Roman, FF are a trademark of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. Meridien is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. Binner Poster, Festival are a trademark of The Monotype Corporation and may be registered in certain jurisdictions. Solitas is a trademark of insigne. Hustlers is a trademark of Decade Typefoundry. P22 Kilkenny, P22 Amelia Jayne are a trademark of IHOF. MVB Solano Gothic and 'MVB' are registered trademarks of Markanna Studios Inc. d.b.a. MVB Fonts. Juhl is a trademark of The Northern Block Ltd. LTC Italian Old Style, P22 Victorian Gothic are a trademark of P22.

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