As any graphic designer, Gert Wiescher was at some point confronted with the question: Should I specialise or not? Since he couldn't imagine spending the rest of his life designing only soup cans, he went for diversity. Today he designs everything, including typefaces - surprisingly, more and more faces. Does that mean that in the end he has specialised? Wiescher began his graphic career as a street artist in Paris. Events in his life brought him, via Barcelona and Johannesburg, to his current home in Munich. In recent years he has been very successful as the head of his own advertising and design office, and has published several books on design and typography.