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Back when shop window decoration was done with a brush, every window designer had his own style. In this vein the sans serif Altrincham was created. But even as a text font, it has stood the test of time, since it is very easy to read even in smaller point sizes, thanks to its relatively large x-height. With the Altrincham Condensed and Altrincham Wide Bold two other fonts have been created to perfectly complement the font family.