In his primary occupation as an editorial and magazine designer, Łukasz Dziedzic has been constantly in search for new typefaces. Most of his own fonts originate in situations where he felt that none of the faces currently available on the market worked “quite right” in the context of a project he was currently working on. Therefore, most of his typefaces have at some point been tested in real magazine layouts, and refined based on those findings. This was also the case with FF Pitu: an early version of the design was used by the Polish weekly “Europa” until the magazine assumed a different stylistic direction.
FF Pitu started off in 2002 as a set of swashy capitals accompanied by lowercase that sits somewhere between a Didone italic and a Copperplate script. Its most characteristic features are probably the pronounced stroke modulation and blade-shaped sharp stroke endings, which are slightly softened by generous calligraphic loops with “foxtail” terminals. While keeping a slanted angle of the face, Łukasz expanded the initial face into a three-weight family, changed the proportions of the lowercase, reworked the swash capitals and added a complete set of “simple” Didone capitals and small caps. In 2004, FF Pitu was selected for the “Bookmark” exhibition that showcased Central European typeface designs. The exhibition took place in The Hague and was hosted by the Slovak Centre of Design.
In 2009, FF Pitu received a Certificate of Excellence at the ISTD Awards.
FF Pitu supports 112 different languages such as Spanish, English, Portuguese, German and French in Latin scripts. (Please note that not all languages are available for all formats.)