FF Strada is one of those humane, readable sans serifs influenced by the type design method taught at the Royal Academy of Fine Arts (KABK) in The Hague. Yet its designer, Albert Pinggera, is not a Dutchman — he is based in Alto Adige, a German-speaking region in Northern Italy. During the stone carving classes at KABK, Pinggera developed the concept that would eventually become FF Strada Italic. The curved endings of this Italic produce a strong character, making the family ideal for bilingual typography where two compatible but distinctive styles are required.
The typeface was developed, applied, and adjusted over a period of five years, and the result is three sub-families: Text, Small Caps and Condensed. As a designer specialized in complex typographic projects, Pinggera naturally wanted his typeface to be a versatile tool equally suited for book design, signage, and corporate design. With five weights, FF Strada offers ample opportunities for variation.
As for critical acclaim, FF Strada has been no stranger in this regard. Aside from winning a Certificate of Excellence in Type Design from the Type Directors Club in 2003, FF Strada was also selected as one of the best typefaces of the first decade of the 21st century by the ATypI in their Letter.2 competition in 2011.