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Haboro Serif

Haboro Serif™

by insigne
Individual Styles from $0.00
Complete family of 42 fonts: $199.99
Haboro Serif Font Family was designed by Jeremy Dooley and published by insigne. Haboro Serif contains 42 styles and family package options.

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About Haboro Serif Font Family


The polls are in. Now here by customer request--Haboro Serif, the newest edition of the Haboro Hyperfamily. The Haboro fonts are an outstanding upstart success from the first part of 2016. Following the release of the popular Haboro, Haboro Sans and Haboro Slab have both been welcomed additions to the family, too. Now, Haboro Serif continues to build on the base of these related designs. Serif maintains the unique, script-like terminals of the original. These terminals, along with the optimized stroke weight of this face, make it useful for text settings. Prefer standard serifs? These are also available as OpenType alternates within the font, giving you a wider variety of options without compromising its effectiveness in the same text settings.. Haboro Serif works with many other members of the Haboro family as well. Try the original Haboro for your headlines, and pair your Serif text with Haboro Sans for a balanced design that appeals to the reader. Add Serif to your box today, and try this all-around “Renaissance man” of a typeface for a touch of practical elegance on your next job.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Aug 30, 2016

Haboro Serif™ is a trademark of insigne.

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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