Ludwig

OurType Ludwig is based on these first German sanserifs. But it is not a mere revival. It embodies Smeijers personal vision of how a early 19th-century sanserif design might look and perform today.

Designed by Fred Smeijers. Published by OurType in 2009.

Starts at $112.40 for a single style and is available for:
Semi Condensed Semi Bold
Semi Condensed Semi Bold Italic
Semi Condensed Black Italic
Semi Condensed Extra Black
Semi Condensed Extra Black Italic
120
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
70
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
40
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
25
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
18
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
12
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
120
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
70
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
40
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
25
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
18
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
12
Zyklisches Jodeln ist in Bayern versuchsweise erlaubt. Österreich und Südtirol zeigen auch Interesse an der Therapie.
Type to compare other characters
&
Thin
&
Light
&
Blond
&
Normal
&
Semi Bold
&
Bold
&
Black
&
Extra Black
&

Ludwig supports 111 different languages such as Spanish, English, Portuguese, German and French in Latin scripts. (Please note that not all languages are available for all formats.)

View all 111 languages

Strauß
Citroën
Brøgger
Valéry
Herbjørnsrud
Åkerlund

Languages

Please note that not all languages are available for all formats.

Common Languages

  • Spanish
  • English
  • Portuguese
  • German
  • French

Latin

  • A
  • Afrikaans
  • Albanian
  • Aragonese
  • Arumanian
  • Arvanitika (Latin)
  • Asturian
  • B
  • Baraba Tatar
  • Basque
  • Bats (Latin)
  • Belarusian (Latin)
  • Bislama
  • Bosnian (Latin)
  • Breton
  • C
  • Catalan
  • Chamorro
  • Chichewa
  • Cook Islands Maori
  • Crimean Tatar (Latin)
  • Croatian
  • Czech
  • D
  • Danish
  • Dutch
  • E
  • English
  • Esperanto
  • Estonian
  • F
  • Faroese
  • Finnish
  • Franco-Provencal
  • French
  • Frisian
  • Frisian, East
  • Frisian, North
  • Frisian, West
  • Friulian
  • G
  • Gagauz (Latin)
  • Galician
  • German
  • Greenlandic
  • H
  • Hawaiian
  • Hungarian
  • I
  • Icelandic
  • Indonesian
  • Interlingua
  • Irish
  • Istro-Romanian
  • Italian
  • J
  • Juhuri (Latin)
  • K
  • Karaim (Latin)
  • Kashubian
  • Kazan Tatar (Latin)
  • Kurdish (Latin)
  • Kurmanji
  • L
  • Ladin
  • Ladino (Latin)
  • Latin
  • Latvian
  • Lithuanian
  • Low German
  • Luxembourgian
  • M
  • Malagasy
  • Malay (Latin)
  • Maltese
  • Manx Gaelic
  • Maori
  • Marshallese
  • Moldavian (Latin)
  • N
  • Norwegian, Bokmål
  • Norwegian, Nynorsk
  • O
  • Occitan
  • P
  • Pilipino (Tagalog)
  • Polish
  • Portuguese
  • Portunhol
  • R
  • Rhaeto-Romance
  • Romani (Latin)
  • Romanian
  • Romansch
  • S
  • Sami, Inari
  • Sami, Lule
  • Sami, Northern
  • Sami, Southern
  • Sami, Ume
  • Sardinian
  • Scottish Gaelic
  • Serbian (Latin)
  • Slovak
  • Slovenian
  • Somali
  • Sorbian, Lower
  • Sorbian, Upper
  • Sotho, Northern
  • Sotho, Southern
  • Spanish
  • Swedish
  • T
  • Tahitian
  • Tongan
  • Tsakhur (Latin)
  • Tsez (Latin)
  • Tsonga
  • Tswana
  • Turkish
  • U
  • Ubykh
  • V
  • Vepsian
  • Våmhusmål
  • W
  • Walloon
  • Welsh
  • Wolof
  • X
  • Xhosa
  • Y
  • Yapese
  • Z
  • Zulu
  • Ä
  • Älvdalska
Lining Figures
167 167
Oldstyle Figures
167 167
Proportional Figures
167 167
Superscript
167 167
Tabular Figures
167 167
Slashed Zero
0 0
Fractions
135/167 135/167
Replaces figures separated by a slash with 'common' (diagonal) fractions.
Small Capitals From Capitals
CAPS CAPS
Small Capitals
Small Small
Case-Sensitive Forms
(H-o) (H-o)
Shifts punctuation up to a position that works better with all-caps text.
Standard Ligatures
flfi flfi
Replaces a sequence of glyphs with a ligature. Active by default.
Ordinals
1a2o 1a2o
Replaces characters with ordinal forms for use after figures.
View this style in detail
Hello, room service? Send up a larger room.
— Groucho Marx
Berlin
2 km
Wyk auf Föhr
Kreis Nordfriesland
Bedford Avenue Station
1
2
R
View this style in detail
Punctuation
!
"
#
%
&
'
(
)
*
,
-
.
/
:
;
?
@
[
\
]
^
_
`
{
}
¡
§
¨
¯
´
·
¸
¿
Uppercase
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Lowercase
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
Modifiers
ˆ
ˇ
ˉ
˘
˙
˚
˛
˜
˝
Ligatures
Currency
$
¢
£
¤
¥
Symbols
+
<
=
>
|
~
¬
±
×
÷
Decimal
0
1
2
3
4
5
6
7
8
9
Other
¼
½
¾
Mathematical Operators
Superscripts and Subscripts
Number Forms
Miscellaneous
¦
©
®
°
Letterlike
Arrows
Geometric Shapes
Lowercase
µ
ß
à
á
â
ã
ä
å
æ
ç
è
é
ê
ë
ì
í
î
ï
ð
ñ
ò
ó
ô
õ
ö
ø
ù
ú
û
ü
ý
þ
ÿ
ā
ă
ą
ć
ĉ
ċ
č
ď
đ
ē
ĕ
ė
ę
ě
ĝ
ğ
ġ
ģ
ĥ
ħ
ĩ
ī
ĭ
į
ı
ij
ĵ
ķ
ĺ
ļ
ľ
ŀ
ł
ń
ņ
ň
ʼn
ŋ
ō
ŏ
ő
œ
ŕ
ŗ
ř
ś
ŝ
ş
š
ţ
ť
ŧ
ũ
ū
ŭ
ů
ű
ų
ŵ
ŷ
ź
ż
ž
ſ
ƒ
ǽ
ǿ
ș
ț
Uppercase
À
Á
Â
Ã
Ä
Å
Æ
Ç
È
É
Ê
Ë
Ì
Í
Î
Ï
Ð
Ñ
Ò
Ó
Ô
Õ
Ö
Ø
Ù
Ú
Û
Ü
Ý
Þ
Ā
Ă
Ą
Ć
Ĉ
Ċ
Č
Ď
Đ
Ē
Ĕ
Ė
Ę
Ě
Ĝ
Ğ
Ġ
Ģ
Ĥ
Ħ
Ĩ
Ī
Ĭ
Į
İ
IJ
Ĵ
Ķ
Ĺ
Ļ
Ľ
Ŀ
Ł
Ń
Ņ
Ň
Ŋ
Ō
Ŏ
Ő
Œ
Ŕ
Ŗ
Ř
Ś
Ŝ
Ş
Š
Ţ
Ť
Ŧ
Ũ
Ū
Ŭ
Ů
Ű
Ų
Ŵ
Ŷ
Ÿ
Ź
Ż
Ž
Ǽ
Ǿ
Ș
Ț
Uppercase
Δ
Ω
Lowercase
μ
π

Ludwig belongs to the group of sanserif types known as 'grotesque', a name introduced in the 1830s when sanserifs began appearing regularly as printing types. Sanserifs were in general seen as blunt and inelegant, hence names like grotesque. British typefounders were the first to produce sanserifs, initially in fonts of capitals only, followed intermittently by attempts to create lowercase designs. These early efforts were intended for display and decoration.

According to Smeijers, it was the German typefounders who first produced sanserifs in sizes suitable for text, with fully matching upper and lowercase designs. They recognized the potential of this 'new' kind of letter for text, if at first for only a few lines, but later in larger amounts. Grotesques as we now know them were born, and have since proven hugely popular.

OurType Ludwig is based on these first German sanserifs. But it is not a mere revival. It embodies Smeijers personal vision of how a early 19th-century sanserif design might look and perform today. While Ludwig's upper- and lowercase roman shapes are rooted in the mid-19th century, its italic is more contemporary in approach - not a 'sloped' version of the roman but a 'true' italic, narrower and 'humanistic'.

"Ludwig charms simply by being there, without looking too smooth and beautiful," says Smeijers. Yet capturing that charm - a certain clumsiness typical of early sanserifs - was not an easy task. Smeijers thinks Ludwig gets it right.
A browse through its glyphs reveals a large variety of ligatures and other fine typographic features necessary for the present day use, together with forms a range of glyphs which echoe typical 19th century letterforms - like the capital G, for instance. Yet Ludwig gains in versatility by offering additional modern alternates glyphs, including for G, Q, W, a and g in the roman, and G, Q, W and g in the italic.

Ludwig's other significant feature is that it's been designed as a companion to OurType Arnhem. Both families have the same x-height, cap-height, ascender-height, and descender-depth proportions, and while Ludwig offers more weights, most are shared with Arnhem. This makes the two designs are at once well suited to each other and distinctive counterparts.

Ludwig consists of eight weights - Thin, Blond, Light, Normal, SemiBold, Bold, Black and ExtraBlack - of roman and italic designs, built around three widths - normal, semicondensed, and condensed; with a total of forty-eight fonts. Additional to the Pro set includes small caps; lining, old style and small cap figures (each in tabular and proportional widths); fractions; comprehensive scientific superiors and inferiors, nominators and denominators; case sensitive punctuation sets; mathematical and monetary symbols (in tabular and proportional widths); arrows; standard and discretionary ligatures; and a complete range of accents for all (Latin script based) Western, Central and East European languages.

Great for packaging, striking in headlines, catchy in posters and, above all, remarkably pleasant in text, Ludwig surprises - and delivers - with its all-round qualities and in the most varied and demanding design environments.