Jim Ford’s latest type family takes retro-futuristic poster lettering of the twentieth century and recreates its various styles along a streamlined typographic continuum. It’s an odd concept, retro-futurism. Its depictions of the future show us an idyllic age of scientific achievement, clean and abundant energy, adventure, leisure, and general tidiness. Using the years as a reference, Posterama’s styles represent major art movements that defined letter shapes, Arts & Crafts, Bauhaus, and Art Deco to name a few.