Type is a crucial element in the branding of a newspaper. It defines the atmosphere of the publication, its visual style. It can make the text sound a tad more authoritative, a little friendlier, a smidgen more serious. And if the newspaper is set in one single type family for the entire typographic palette from headlines to the small print, the type effectively becomes its voice. Even before it was released under the FontFont banner, Hamburg-based information designers Christian Hruschka and Stefan Semrau used Jakob Runge’s Franziska for the new Bündner Tagblatt. The modern, fresh layout won the European Newspaper Award 2013 in the category of Typography. I interviewed Jakob Runge about the creation of his typeface, and twotype design’s Christian Hruschka about its application in the award-winning redesign of the newspaper. All images are from the development of the type family.
