“Whoever does not respect the penny is not worthy of the dollar”. This proverb also applies to the conscious use of punctuation marks in text setting. Typography with impressive features that appear striking at first glance is compelling – font selection and a blend of fonts, appropriate line length, appropriate line spacing and typographic emphasis. The minutest details are just as important: comma, semicolon, period, colon, question mark, exclamation mark, brackets, hyphen and dash.