… to the real typographic life.
Twenty-five years ago when FontShop first launched, we sent out printed collateral that allowed customers to judge typefaces in their original form. Then along came the Internet, forcing us to show pictures of typefaces (as GIFs) on the FontShop website rather than the fonts themselves.
However, today marks the beginning of a whole new era for FontShop.com users. For the time has come for us to finally be able to show fonts in their element, live and optimized for the screen. This means saying goodbye to simulation and hello to the power of true typographic magic, from now on what you see is quite literally what you get.