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AS

Brandon Robinson
A
Last edited March 16, 2018
jungle
japanophilia
To hold a pen is to wage war

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade... Read More

replay
zygapophysis
If you can’t join them, beat them

Trade Gothic Next is Akira Kobayashi's 2008 revision of Jackson Burke's 1948 design. Developed over many years, the original Trade Gothic was filled with many inconsistencies. Under the direction of Akira Kobayashi, Linotype's Type Director, the american type designer Tom Grace, a graduate of the MA Typeface Design in Reading, was commissioned to redesign, revise, and expand the Trade Gothic... Read More

jungle
hypothenuses
The grass is smiling at you

News Gothic No. 2 is an enhanced version of News Gothic produced by the D. Stempel AG type foundry in 1984. It added more weights to the News Gothic family than were available in other versions, increasing its use in contemporary design and communication.The lighter weights of the original News Gothic were designed by Morris Fuller Benton in 1908 for American Typefounders (ATF). News Gothic... Read More

winter
abstractions
Math is easy, design is hard

Neue Haas Unica™ is Monotype’s revival of a typeface that has attained almost mythical status in the type community. Unica® was an attempt to create the ultimate sans-serif – a hybrid of Helvetica, Univers and Akzidenz Grotesk. Designed by André Gürtler Read More

always
conceptional
Whatever you are, be a good one

Every year, more and more text is read directly on a computer screen in office applications, or from freshly printed sheets from a copier or laser printer. Clear, legible text faces are more imperative to office communication than ever before. Yet every worker desires a small bit of personality in the corporate world. Most office environments are only equipped with a few basic fonts that are... Read More

mystic
illustrative
Do not put in food translation

FF Real was originally conceived by Erik Spiekermann as one text weight and one headline weight to be used as the only fonts in his biography ‘Hello I am Erik’, edited by Johannes Erler, and published in 2014. While Spiekermann drew the alphabets, he passed on the font data to Ralph du Carrois who cleaned it up and completed it. In the meantime FF Real has been extended to a family of two... Read More

safety
ultraviolets
Everything starts from a dot

It took Hannes von Döhren and Livius Dietzel two years to develop and complete the Brix Sans family – the companion of the well-known Brix Slab. The approach was to design an independent type family following the rules of the Sans Serif genre, harmonizing with its older sister Brix Slab from the Slab Serif genre. The result is a family of 6 weights with matching italics, which works perfectly... Read More

Jackson Burke
Linotype 1948

Linotype
Morris Fuller Benton
Linotype 1908
Toshi Omagari
Linotype 2014
Akira Kobayashi and Linotype Design Studio
Linotype 1966
Featured
Erik Spiekermann, Ralph du Carrois and Anja Meiners
FontFont 2015
Hannes von Döhren and Livius Dietzel
HVD Fonts 2014