Packaging Design Focus 1

Xavier Dupré designed FF Tartine Script and FF Jambono in 2000–2001, while he worked as a type designer in a packaging design agency in Paris. Dupré just wanted to have a complete font up his sleeve when he needed to whip up a logo for someone. FF Tartine Script is an informal face specially developed for food packaging, but it is also good for logos, or in short texts, or wherever you like.

Jan Tschichold designed Sabon™ in 1964, and it was produced jointly by three foundries: D. Stempel AG, Linotype and Monotype. This was in response to a request from German master printers to make a font family that was the same design for the three metal type technologies of the time: foundry type for hand composition, linecasting, and single-type machine composition. Tschichold turned to the... Read More

Designed by Intertype's design group under the direction of Edwin W. Shaar in about 1952, Nuptial Script is an informal face designed especially for wedding invitations. Ornate without being fussy, Nuptial Script is a welcome alternative to more commonly used alternatives.Nuptial Script's letterforms were influenced both by English copperplate hands and Italian calligraphic swash capitals.

Based on a rigid grid of squares and triangles, FF Gothic is probably Neville Brody’s most strictly constructed type family. In spite of the simplicity of the basic forms, its many variations allow for play and variety.

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

Sackers Roman is an engraver, all-capitals family for invitations and stationery. The letters have strong contrast between thin and thick strokes. See also Sackers Gothic,Sackers Square Gothic,Sackers Script,and Sackers Classic Roman.