Classic Typefaces

The Handel Gothic™ typeface has been a mainstay of graphic communication for over 40 years - all the while looking as current as tomorrow. Designed by Don Handel in the mid-1960s, and used in the 1973 United Airlines logo developed by Saul Bass, Handel Gothic was an instant success when released to the graphic design community. Its generous lowercase x-height, full-bodied counters and square... Read More

Cut as a private version for the Nonesuch Press in the early 1930s, Monotype Bulmer was first released for general use in 1939. Based on types, cut by William Martin circa 1790, used by the Printer, William Bulmer, in a number of prestigious works, including Boydell's Shakespeare. Martins types combined beauty with functionality. Narrower and with a taller appearance than Baskerville, it... Read More

Eric Gill designed Perpetua font in the early part of the 20th century, basing it on the designs of old engravings. The formal impression which this font lends to any text is due in part to its small, diagonal serifs and its medieval numbers.

Albertina was a typeface ahead of its time. It was in the early 1960s when designer Chris Brand, an accomplished calligrapher, aspired to draw a typeface based on the principles of calligraphy. Unfortunately, typesetting machines of that era put many restrictions on designers. Characters had to be drawn within a very coarse grid, which also defined their spacing. Technological limitations meant... Read More

The text typeface Apollo™ was designed by Adrian Frutiger in 1962-64, and was one of the first fonts produced by Monotype for use on their new phototypesetting machine at that time. The legible and robust Apollo has a small x-height, gently bracketed serifs, moderately open counters, and a primarily oblique axis. Frutiger designed the roman to have enough heartiness to produce a good impression... Read More

Bodoni expresses the beginning of the Industrial Revolution; its serifs are flat, think and unbracketed, while the stress is always on the mathematically vertical strokes. Bodoni believed in plenty of white space and therefore descenders are long. The M is rather narrow; in the Q the tail at first descends vertically and the R has a curled tail. The italic, like most continental modern... Read More

The first slab serif fonts appeared at the beginning of industrialization in Great Britain in 1820. Clarendon and Ionic became the names for this new development in England, known as English Egyptienne elsewhere in Europe. Clarendon is also the name of a particular font of this style, which, thanks to its clear, objective and timeless forms, never lost its contemporary feel. In small point... Read More