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My Basics

The Oxford shirts of the type world...these are the basic typefaces I use over and over again because they work with anything.

Noah Nazir
M
Last edited September 01, 2018
safety
ultraviolets
All children have brain damage

Friendlier, more playful version of ITC Juice.

The Handel Gothic™ typeface has been a mainstay of graphic communication for over 40 years - all the while looking as current as... Read More

mystic
enthusiastic
Please do not sit on crocodile

Love the "plain" look of Trade Gothic. Bold No 20 Condensed set in ALL CAPS...doesn't get much better than that.

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960... Read More

grapes
japanophilia
Beware of the brick in front of you

Sanitized and cleaned up compared to the original. Much better suited for body copy.

Trade Gothic Next is Akira Kobayashi's 2008 revision of Jackson Burke's 1948 design. Developed over many years, the original Trade Gothic... Read More

grapes
illustrative
Miscellaneous bacteria pot monsters

Friendlier, more playful version of Trade Gothic.

Trade Gothic Next is Akira Kobayashi's 2008 revision of Jackson Burke's 1948 design. Developed over many years, the original Trade Gothic... Read More

mystic
japanophilia
Species with vogue synchronous

My favorite version of Garamond. Love the italics at display size.

grapes
fiddlesticks
Advocate using civilization language

Such a sharp looking serif. Pair with Trade Gothic for an insta-classic.

Hermann Zapf's Melior font exhibits a robust character through classic and objective forms. Versatile and extremely legible, Melior font... Read More

winter
guitarfishes
That square is top of cool shape

Works well at smaller sizes.

Jan Tschichold designed Sabon™ in 1964, and it was produced jointly by three foundries: D. Stempel AG, Linotype and Monotype. This was in... Read More

replay
japanophilia
That square is top of cool shape

Another very distinct sans serif. Could just as easily appear in a scientific textbook or as instructions for a children's board game. It's scientific/technical, but also playful.

Inspiration for the Daytona™ typeface family came from a desire to provide the best fonts for use in televised sporting events. Jim Wasco... Read More

Donald Handel, Nadine Chahine and Rod McDonald
ITC 2010
Jackson Burke
Linotype 1948

Linotype
Akira Kobayashi
Linotype 2009
Claude Garamond and Robert Slimbach
Adobe 1499
Hermann Zapf
Linotype
Adrian Frutiger, Akira Kobayashi, Nadine Chahine, Anuthin Wongsunkakon, Monotype.Design Studio, Yanek Iontef, Toshi Omagari, Aleksei Chekulaev, Akaki Razmadze and Elena Papassissa
Linotype 2003
Claude Garamond, Jan Tschichold and Akaki Razmadze
Linotype 1499
Jim Wasco
Monotype 2015
Morris Fuller Benton
Bitstream 1924