Extra Bold: Techno, Futuristic

What became FF TradeMarker was conceived as a “remix” of the Serpentine Bold typeface. After incorporating the proto-design into countless record sleeves, flyers, and logos that he designed, the Berlin-based designer Critzla finished the family and named it FF TradeMarker. This is a typeface for building brand identities. The original Serpentine inspiration – without its vestigial serifs – can... Read More

Based on square forms, FF QType successfully walks the difficult line between pure geometry and legibility. Achaz Reuss used his years of type design experience to flesh out a concept that could have been, in the hands of a student or amateur, a much less useful result. Five subfamilies make up the whole (Compressed, Condensed, Semi Extended, Extended and Square) each in five weights (Extra... Read More