Vintage Advertising Scripts

Salto font was developed by Karlgeorg Hoefer and introduced in 1952 by the foundry Gebr. Klingspor in Offenbach. The capital letters were drawn with a brush, the lower case with a broad-tipped pen (Brause 505) developed by Hoefer especially for the task. Salto font reflects the Zeitgeist of the 1950s, appearing frequently in advertisements during the years of the Wirtschaftswunder. The font's... Read More

Pepita was drawn for Monotype in 1959 by Hungarian designer Imre Reiner. It is a brush script face with a lively personality, adding an impulsive feel to informal display purposes. The Pepita font is often chosen for greeting cards, menus, calendars and packaging.

German Designer Klaus Sutter digitized Bazar, a brush script typeface from the 1950s originally drawn by Imre Reiner (1900-1987) and published in 1956 by D. Stempel AG. Bazar is a calligraphic brush type free from accurate horizontal and vertical strokes and a contrast to the objective body type. It has a more static character and could be perfectly applied in headlines or as a figurative word... Read More

Brush Script™ is a lively font with brush-written characteristics, designed by Robert E. Smith in 1942 for American Type Founders. Brush Script continues to be a favorite, despite competition from other similar typefaces of the period and more modern looking scripts digitized in recent years. Perhaps that's because Brush Script is peppy, informal, and unabashedly confident. The letterforms are... Read More

In 1957, Helmut Matheis designed Charme for the Ludwig and Mayer type foundry, located in Frankfurt am Main, Germany. This informal script is of medium weight and has some variation of color. The caps are flowing and the lower case letters are close fitting. Their is a bold companion, called Slogan.

Choc font is the work of French designer Roger Excoffon, based on the traditions of Japanese brush calligraphy, thick yet graceful. Choc light font was designed by Phil Grimshaw, who had to redraw many times in different weights before finding one that worked as a text face and remained true to the original.

Coronet was designed by type artist Robert Hunter Middleton and it was released by the Ludlow type foundry in 1937. This calligraphic typeface is one of the early attempts to produce a modern calligraphy. Robert Hunter Middleton used baroque models and added contemporary elements to them. Coronet has clear strokes with little ornamentation in its capitals and has a reduced x-height, as do... Read More

Neuzeit Grotesk was originally designed by Wilhelm Pischner (1904-1989) and was released by the font foundry D. Stempel in 1928-1939. In 1970, the German Standards Committee advised the standard use of Neuzeit-Grotesk for official signage and traffic directional systems, and the abbreviation DIN was added to the name of the font. "DIN" stands for Deutsches Institut für Normung (The German... Read More

Aldo Novarese designed the Fluidum typeface in 1951. As its name implies, the design is very fluid. This high contrast script face curls and twists across the line. It is sort of a cross between Giambattista Bodoni's cursive letters, and Aldo Novarese's later, heavier designs, like Microgramma, Eurostile, and Sprint. Fludium should be set in very large pint sizes. It is perfect for invitations,... Read More

Savoye was created by Alan Meeks in 1992. The spirit of the Jugendstil lies behind the design of this font. Graceful upright letters combine to create delicate, flowing word figures. The light stroke contrast and slant to the right emphasize the liveliness of Savoye. Generous capitals contrast with small, demure lower case letters whose distinguishing characteristic is their high ascenders.... Read More