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ARB 70 Modern Poster

ARB 70 Modern Poster™

by The Fontry
Licenses from $25.00
Complete family of 12 fonts: $25.00
ARB 70 Modern Poster Font Family was designed by Alf R. Becker, Michael Gene Adkins and published by The Fontry. ARB 70 Modern Poster contains 12 styles and family package options.

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ARB 70 Family

12 fonts

Best Value!

  • ARB 70 Modern Poster OCT-37 DTP Normal ARB 70 Modern Poster OCT-37 DTP Normal

  • ARB 70 Modern Poster OCT-37 DTP Normal Italic ARB 70 Modern Poster OCT-37 DTP Normal Italic

  • ARB 70 Modern Poster OCT-37 DTP Normal Italic ARB 70 Modern Poster OCT-37 DTP Normal Italic

  • ARB 70 Modern Poster OCT-37 DTP Bold ARB 70 Modern Poster OCT-37 DTP Bold

  • ARB 70 Modern Poster OCT-37 DTP Bold ARB 70 Modern Poster OCT-37 DTP Bold

  • ARB 70 Modern Poster OCT-37 DTP Bold Italic ARB 70 Modern Poster OCT-37 DTP Bold Italic

  • ARB 70 Modern Poster OCT-37 CAS Normal ARB 70 Modern Poster OCT-37 CAS Normal

  • ARB 70 Modern Poster OCT-37 CAS Normal ARB 70 Modern Poster OCT-37 CAS Normal

  • ARB 70 Modern Poster OCT-37 CAS Normal Italic ARB 70 Modern Poster OCT-37 CAS Normal Italic

  • ARB 70 Modern Poster OCT-37 CAS Bold ARB 70 Modern Poster OCT-37 CAS Bold

  • ARB 70 Modern Poster OCT-37 CAS Bold ARB 70 Modern Poster OCT-37 CAS Bold

  • ARB 70 Modern Poster OCT-37 CAS Bold Italic ARB 70 Modern Poster OCT-37 CAS Bold Italic

Per style:

$2.08

Pack of 12 styles:

$25.00

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About ARB 70 Modern Poster Font Family


There are poster fonts, and there are poster fonts. Everyone's always looking for a heavy, space-filling poster font, especially one that stands out and gets them noticed for its bold yet charming characteristics. And then there's ARB 70, a badder than bad poster font fraught with spiky, attention-commanding points and shapes and forms that can only have come from another era, another time--1937, to be exact, when it was first published by ST Publications in SIGNS of the Times magazine. This was the 70th alphabet by master sign painter, Alf R. Becker. Beginning in January, 1932, Alf R. Becker of St. Louis Missouri, at the request of then-editor E. Thomas Kelly, supplied SIGNS of the Times magazine's new Art and Design section with an alphabet a month, a project initially predicted to last only two years. Misjuding the popularity of the "series," it instead ran for 27 years, ending finally two months before Becker's death in 1959, for a grand total of 320 alphabets, a nearly perfect, uninterrupted run. In late 1941, just ten years after the first alphabet was published, 100 of those alphabets were compiled and published in bookform under the title, 100 Alphabets, by Alf R. Becker. As published in October, 1937, this is the description that accompanied Becker's 70th alphabet, Modern Poster: Advanced Modern Poster--Alphabet No. 70 in Alf R. Becker's series. When properly executed, this letter form gives a note of individuality to the modernly designed sign, display card or poster. The sketches of the "B" and "O" illustrate how the letters are constructed by combining elemntary strokes. The two letters were 1æ inches tall and were made with double strokes of a No. 8 red sable brush. Many font designers have tackled converting Becker's incredible achievement from paper to digital, and many claim to treat his work with care and dignity. But the Fontry's Becker fonts remain the most historically accurate and viable treatments available, arriving in two industry-satisfying versions: CAS (Computer-Aided Signmaking) and DTP (Desktop Publishing). And as with all Fontry fonts, the kerning is not optional--it's exceptional-!!!

Designers: Alf R. Becker, Michael Gene Adkins

Publisher: The Fontry

Foundry: The Fontry

Design Owner: The Fontry

MyFonts debut: Apr 3, 2009

ARB 70 Modern Poster™

About The Fontry

When foundry's were making steel and fonts were but a molten dream ... well, we don't go that far back! But that's how we came up with the name for The Fontry. Spun into existence in 1992 by James L. Stirling and Michael Gene Adkins, The Fontry owes its origins to lots and lots of years working around screenprint shops and the signmaking business, influences that translate clearly into our font designs. It stands to reason then that many of our typographic efforts reflect the needs of those industries. Not ones to wimp around with frilly type, many of our fonts exude the strength you've come to expect from any font that dares to call itself a display face. No typesetting lots of tiny text with any of our fonts! And our inspiration covers the gamut, from full-on customs to period revivals. But no matter the origins, we pride ourselves on taking care of the details, from the nudge-fussiest node positioning to the single-digit kerning adjustments. Every Fontry font has over 40 hours of work in it, and we like to think it shows. At least we hope it shows--really! So for fonts that really fill the space, we're the foundry guys you wanna try!

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