FF Sale is Tony Booth’s sign-written script typeface in three weights: Bold, Medium, and Light. It also includes a set of dingbats made to be used alongside the script. Although he first thought that FF Sale would be used mainly by design studios in press advertising, exhibition and display work, the designer discovered after its release that it had a much wider potential market. FF Sale is also suited for designers in the entertainment industry, and for merchandising and promotional material, but also works in what you might consider its conventional role, marking produce at the supermarket.