FF Sale is Tony Booth’s first edition with three weights: Bold, Medium, and Light. It includes a set of dingbats designed especially for use with the FF Sale typeface.
Although he first thought that FF Sale would be used mainly by design studios in press advertising, exhibition and display work, the designer soon discovered that it had a much wider market potential. He makes the following suggestions for using the font:
1) general design work, including brochures, catalogues and direct mail
2) corporate and product design including company trademarks and logos
3) packaging and product label design for consumer products
4) signs and displays for superstores and shopping malls. Make your own signs and displays, using the blank flashes and balloons that you’ll find among the FF Sale Dingbats. Use FF Sale Light or Medium for the product description and use FF Sale Bold for the prices. Then choose one of the flashes or boxes from the dingbats to fit your sign or display.
5) FF Sale is also ideally suited for designers in the entertainment industry, for merchandising and promotional material. For example T-shirts, sweaters, caps and all forms of sportswear and equipment.
To conclude, FF Sale has a huge and varied range of applications, limited only by the imagination of the designer.