The design behind FF TradeMarker began life as a “remix” of the Serpentine Bold typeface. After using the proto-design on countless record sleeves, flyers, and logos that he designed, the Berlin-based designer Critzla realized that just about any single word looked great in the type. So he finished the family and named it FF TradeMarker.
This is a typeface for brand identities. The original Serpentine inspiration – without the vestigial serifs – may be seen in the bold and fat weights, but FF TradeMarker Light is monolinear. FF TradeMarker is perfect for creating instant logos, and this is what inspired the name.
FF TradeMarker is a contemporary alternative to old school 1970s typefaces, like Serpentine. As Critzla put it himself, “in my opinion a typeface from the 70s isn’t appropriate for displaying the Modernism or Futurism of the present.”
FF TradeMarker supports 101 different languages such as Spanish, English, Portuguese, German and French in Latin scripts. (Please note that not all languages are available for all formats.)