FF TradeMarker™ supports 76 different languages such as Spanish, English, Portuguese, German and French in Latin, Other, and Cyrillic scripts. (Please note that not all languages are available for all formats.)
What became FF TradeMarker was conceived as a “remix” of the Serpentine Bold typeface. After incorporating the proto-design into countless record sleeves, flyers, and logos that he designed, the Berlin-based designer Critzla finished the family and named it FF TradeMarker. This is a typeface for building brand identities. The original Serpentine inspiration – without its vestigial serifs – can be seen in the bold and fat weights, but FF TradeMarker Light is linear. FF TradeMarker is a contemporary alternative to similar display designs from the 1970s, like Serpentine.