Like Herculanum and Pompeijana , Rusticana™ is one of Adrian Frutiger's contributions to the "Type Before Gutenberg" series. Linotype invited accomplished designers and calligraphers to create new interpretations of scripts from the centuries before Gutenberg's revolutionary invention. Rusticana's historical roots go back to the Roman Capitalis; the engraved, all-cap writing of ancient Rome that reached its peak in the first century. From this style evolved other Roman forms, and this one was particularly good for text on bronze, as opposed to stone. With its chiseled and playfully geometric letterforms, Rusticana has an earthy, artisan-like appearance. Use it for display typography in magazines, invitations, and advertising. Rusticana also has a companion set of ornamental borders.