Originally sold in the 1950s, the Filmotype introduced by its founders Allan and Beatrice Friedman was a simple manually operated photo typesetting machine (the iMac of the 1950s) and it used 2-inch filmstrips with over 500 amazing display alphabets so the user could set headlines on photo paper or film. Filmotype eventually went on to become Alphatype until the Mac came along in 1984 and POOF! No more photo typesetting!