ITC Willow and Neo Sans

Willow font was designed by Tony Forster, a fanciful font in the Viennese Secessionist style. The work of Scottish architect Charles Rennie Mackintosh inspired this condensed sans serif typeface with its rough edges and selection of alternate and ligature characters. Willow font revives the look of the arts and crafts of the late 19th and early 20th centuries.

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More