Neo Sans and Anzeigen Grotesk

The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project."I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says... Read More

Anzeigen Grotesk is a heavy, condensed sans serif face drawn in the style of typefaces popular during the early 20th Century. It was originally intended for use in advertising design, a field for which it is still well suited. Anzeigen Grotesk (which means "advertising sans serif" in German) is best used in larger point sizes.