Tanseek Traditional Alternatives

A display face with strong contrast between thick and thin strokes and a distinct calligraphic influence, the Nueva font family is useful for display work in magazines, on packaging and for flyers and leaflets.

ITC Cheltenham font in its present form is the work of designer Tony Stan. Originally designed by architect Bertram Goodhue, it was expanded by Morris Fuller Benton and completed by Stan in 1975 with a larger x-height and improved italic details. ITC Cheltenham font is an example of an up-to-date yet classic typeface.

When Hal Taylor saw the 1930 logo for the Stetson Shoe Company of Weymouth, Massachusetts, he didn't run out and buy a pair of loafers. Instead, he seized on this striking example of an Art Deco logotype as the basis for a new typeface design. “I was impressed with the delicate and sophisticated letter forms,” Taylor recalls, “particularly the enlarged cap S -- in any other case it would have... Read More

Linotype Rowena is part of the Take Type Library, selected from the contestants of Linotype's International Digital Type Design Contests of 1994 and 1997. This text font was designed by the Latvian artist Gustavs A. Grinbergs and is available in six weights, from light to black. The font has a light stroke contrast and its basic forms are the circle, rectangle and triangle, making it a... Read More

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older... Read More

FF Atma Serif is an extensive text family that offers designers small caps in three different sizes, along with matching figures and punctuation. The design is rather timeless, with neoclassical qualities like vertical stress, but with less contrast and greater legibility than more romantic types – e.g. those based on the work of Bodoni, Didot, Fournier, or Walbaum. The three sizes of small... Read More

Named after the German Renaissance astronomer, Kepler is a contemporary type family designed by Robert Slimbach in the tradition of classic modern 18th century typefaces. Modern typefaces are known for their cool intellectual quality, but Slimbach's Kepler multiple master captures the modern style in a humanistic manner. It is elegant and refined with a hint of Oldstyle proportion and... Read More

Carlton is based on a typeface designed by Prof. F. H. Ehmcke. In 1908, Ehmcke released his Ehmcke-Antiqua design through the Flinsch typefoundry in Germany. Ehmcke-Antiqua was later distributed by the Bauer typefoundry in Frankfurt am Main.The Caslon Letter Foundry in England discovered the design and released their own typeface based upon the model, which they named Carlton. Carlton entered... Read More

Ahmed is a modern Arabic headline face, first produced by Linotype-Hell Ltd. in the early 1980s. Originally developed as a simplified face, its design recalls the inscriptional and decorative tile work lettering of the medieval period. The strong treatment of the tails of certain characters departs from the more traditional style of tapering these finials, introducing a modern feel to the... Read More

Italian designer Aldo Novarese first created Egizio in 1955. Egizio is a Clarendon-style typeface, based on type fashions that were especially common in Britain during the 19th Century. This font is a popular choice for newspaper headlines.

Yakout is an Arabic text face that was developed by Linotype & Machinery in 1956 for hot-metal typesetting. Similar to the typewriter fonts created during this period, it utilises a limited range of letterforms to represent a full Arabic characer set, thus forming a style of type design known as Simplified Arabic. The skilful reshaping of letterforms demanded by the constraints of the original... Read More

Brighton was designed by Alan Bright with a feeling of warmth in the design. Its charm lies in the simple construction of its letterforms which makes it suitable for nearly any typographic requirement.