Flat Top Threes

ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his... Read More

Life font was designed in 1964 by W. Bilz and marks the beginning of a new generation of newsprint fonts. The Ionic style had replaced Modern Face and was now replaced by this new innovative style, which mixed elements of Old Face, Transitional and Modern Face forms. Life's characters are based on the forms of Times and are the result of a time of change and experimentation.

The English stone carver, artist, and typographer Eric Gill conceived the Joanna typeface as a personal design for use in books printed at his "Joanna Press." Gill saw his press work there as a continuation of the British Arts and Crafts Movement, pioneered in the 19th Century by William Morris. Joanna is notable for its almost vertical "upright" italics, and the unusally small size of its... Read More

Walter Tracy designed Maximus font in 1967, when it appeared with Linotype Ltd in England. Maximus was originally intended as a newspaper typeface with two weights for small ads. The bolder weight offered here was developed especially for emphasis within columns of text. The alphabet as a whole has a broader design than most types to increase legibility in smaller point sizes. This ensures... Read More

Athenaeum was released in 1945 by Alessandro Butti and Aldo Novarese, probably for the Niebolo foundry in Turin, for whom this duo designed many successful types. Athenaeum is an Old Style face with strong calligraphic influence. The Athenaeum font family includes a set of decorative initials illustrated with a symbol beginning, resembling early paper watermarks.

Diotima Classic is a total upheaval for the 21st century of Gudrun Zapf von Hesse's mid-20th-century Diotima, one of the most beautiful types ever cast in metal. Its roots lay in a calligraphic sheet written by Gudrun Zapf von Hesse. The text was the "Hyperion to Diotima" by Friedrich Hölderlin; Diotima is the name of a Greek priestess in Plato's dialogue about love. In the philosopher's... Read More

Brighton was designed by Alan Bright with a feeling of warmth in the design. Its charm lies in the simple construction of its letterforms which makes it suitable for nearly any typographic requirement.

ITC Isbell font is the work of Dick Isbell and Jerry Campbell of Detroit, Michigan, a highly stylized roman typeface which retains an exceptional legibility. The unusual arches and curves of several lowercase characters give the typeface its individuality. ITC Isbell font is ideal for advertising, brochures, menus, and a variety of other applications.