Organic Fonts

Ingrid Liche began designing Liant Medium in 1976 for the packaging of the natural cosmetic company Weleda AG in Germany. Since then the typeface has defined the corporate identity of Weleda worldwide, and because of this company’s prestige, the look to the entire natural cosmetic and biologically oriented industry. Because of a change in artistic direction in 1994, the mother company in... Read More

This typeface is a reaction against the geometrical brutality of many of today’s typefaces. Designer Peter Warren challenged traditional conventions of typeface design by adopting policies which included non-adherence to the baseline, the x-height, and the division between upper and lower case. As far as possible he retained his goal to give FF Amoeba no sharp corners or straight lines. Above... Read More